It’s cool looking an kind of cushy, dealers say. Here’s how quartz can customize your showroom floor, how much it costs and what you need to do to maintain it.
Des Plaines, IL. – Welcome to the Stone Age. Not the one with cavemen, the one with man caves. People think a lot about what’s in a man cave, but not so much about what’s under it.
That’s all the people at Stonecarpet think about: providing custom flooring made from small chips of quartz suspended in epoxy resin, in any color the customer wants. The floors are durable, relatively low maintenance, completely scalable and customizable, ADA compliant, and made in the USA, the contend.
Stonecarpet is the sole U.S. and Mexico licensee for the product, which was invented in Europe. When the company started in1992, even the quartz was shipped here from overseas. But that was costly and time consuming, so the business, formerly known as Specifier Products, sourced a mine in Ohio to provide the quartz for North American floors.
“About 32 Harley-Davidson dealerships and another 50 or so dealers of other marques have Stonecarpet floors”, said Mike Sexton, vice president of sales. “We’ve done millions of square feet in dealerships so far. In this country, the first motorcycle dealership we installed was in 1998.”
Sexton was on hand at Dealer Expo in Chicago to talk to people as they walked on the 1,200 sq. ft. of Stonecarpet floor for the Model Store for Millennials exhibit. While the floor at Expo was done in black and gray, Stonecarpet can be designed to the Model Store concept: creating a lifestyle environment inside a store to help retailers sell the powersports experience – a rocky trail for ATVs, asure blue waves under a PWC, or even a faux blacktop leading through a street model lineup